The Beautiful Game

The Beautiful Game (Portuguese: o jogo bonito) is a nickname for association football popularised by the Brazilian professional footballer Pelé. Although the exact origin of the phrase is disputed, football commentator Stuart Hall used it in 1958 - wikipedia

Sportswear company Nike (Nike, Inc.) has referenced the beautiful game in its football commercials. In 1996, a Nike commercial titled "Good vs Evil" was a gladiatorial game set in a Roman amphitheatre.

In this advertisement ten football players from around the world, including Eric Cantona, Ronaldo (Brazilian footballer), Paolo Maldini, Luís Figo, Patrick Kluivert and Jorge Campos, defend "the beautiful game" against a team of demonic warriors, which culminates in Cantona receiving the ball from Ronaldo, pulling up his shirt collar, and delivering the final line, "Au Revoir", before striking the ball and destroying evil.

Nike also uses the Portuguese phrase ''Joga bonito'' meaning "play beautifully", and not "beautiful game", which would be ''Jogo bonito'' as one of its slogans for football products.

Nike began using the slogan ''Joga bonito'' in a campaign preceding the 2006 FIFA World Cup in an attempt to curb players' behaviours on the pitch.

In collaboration with, and promoted by, former international footballer Eric Cantona, Nike released a series of adverts to promote a game that is skillful and dignified, not riddled with theatrics and poor sportsmanship - theguardian.com

Sportswear company Adidas named an official match ball (Ball (association football)) of UEFA Euro 2016 ''Adidas Beau Jeu'' which translates to "The Beautiful Game" in English.

Brazilian footballer Pelé is credited with making the phrase synonymous with football.The World Cup will show why football is still a beautiful game In 1977, he named his autobiography ''My Life and the Beautiful Game''. The book's dedication reads "I dedicate this book to all the people who have made this great game the Beautiful Game."My Life and the Beautiful Game: The Autobiography of Pelé The phrase has entered the language as a description for football.

It is used as a title for the 13-part 2002 series charting the history of the game: ''History of Football: The Beautiful Game'', narrated by the actor Terence Stamp.

In January 2014, New Model Army (New Model Army (band)) released a song called The Beautiful Game in support of the project "Spirit of Football".New Model Army’s "Beautiful Game" « The Ball 2014 A football podcast was released with the title "The Beautiful Game".The Beautiful Game

The exact origins of the term are disputed. The origin has been attributed to Brazilian footballer Waldyr Pereira (Didi (footballer)), and the presenter (Stuart Hall (presenter)) claimed to have originated it in 1958 - telegraph.co.uk

The English author and football fanatic H. E. Bates used the term earlier, including in a 1952 newspaper piece extolling the virtues of the game entitled "Brains in the Feet".

Earlier writers used the term in 1848 to describe the game of ''baaga'adowe'', a forerunner of lacrosse as played by Ojibwe at Vauxhall Gardens in London, and to tennis in 1890.